Based on my article for a16z with Connie Chan which can be seen here.
Anything and everything will be sold via short video, as is already the case on the Chinese version of TikTok. Take fruitfluencers for instance, who upload daily from their farms. By selling DTC they reach more customers/earn more $$, while users get higher-quality products. pic.twitter.com/cXGwS3h1Rq
— Avery Segal (@avesegal) December 6, 2019
Talk is cheap and it can be difficult for sellers to differentiate everyday items. Rather than saying your phone protector is the strongest, why not demo its durability by banging it against a cabinet or using it for obscure tasks like cutting cucumbers? pic.twitter.com/L6NWxbfJtQ
— Avery Segal (@avesegal) December 6, 2019
These videos are fun, and that is why they are successful. Product advertising does not have to be at odds with entertainment, as per @conniechan: https://t.co/gFO7vwki2S
— Avery Segal (@avesegal) December 6, 2019
I hope you enjoy, please let us know what you think! As always, thanks to @laurenmurrow for the help with this post and to 夏秋雨 for confirming fruits bought on TikTok are as juicy and delicious as they look! pic.twitter.com/jTDyoGicWN
— Avery Segal (@avesegal) December 6, 2019